Jonas Wagell
"Julep was ahead of its time, not a product of trends, but a catalyst for a new direction."
Jonas Wagell is an architect and designer born in Stockholm in 1973. After initial training as a graphic designer, he specialised in interior design, studying in Stockholm and New York at the Parsons School of Design. In 2008, he founded his studio, JWDA, which works in architecture, product design, and brand management.
"Julep is a contemporary classic, exuding timeless elegance and a deep sense of heritage."
Jonas Wagell focuses on creating simple and functional objects designed to be intuitive and easy to use in everyday life.
His approach is based on a balance between functionality, essentiality, and design intelligence, aiming to create elegant shapes that do not hinder usability: a design that is not only beautiful to look at, but also easy to live with.